FR Boutique is the first destination store in Bologna, born from the collaboration between two major Italian fashion retailers, Folli Follie and Ratti. FR is the result of the desire to meet the day-to-day needs of ever more attentive customers while offering an exclusive shopping experience like any other. The welcoming spaces provide a wider, more accurate selection that prompts interaction with the products. Bologna, city of art and cornerstone of the expansion of both entrepreneurs is the ideal setting to give an even greater prominence to the synergistic partnership. For the first time in Italy, two families who have made the history of luxury retail for over twenty years, have innovated by succeeding in finding a balance between their respective traditions and experiences and merging the strengths of each reality.